Brightlimes is your All-In-One Postcard Solution
- Affordable, All-Inclusive Pricing: Get personalized, printed, and mailed postcards at one low price—postage included.
- High-Quality Production: Enjoy vibrant, full-color printing on premium cardstock.
- Proven Results with Personalization: We specialize in sending personalized postcards and boast an average 8% response rate. With millions of unique postcards sent—featuring custom QR codes, tailored messages, or images of recent orders—we create postcards that truly convert.
How It Works:
-
Design Preparation
- Sizing Options: Choose either 4x6 or 6x9 inches. Note: our cutting equipment trims slightly inside the outer edge, so keep all text and crucial graphics at least 1/4 inch from the edges.
- Back Side Design: Reserve a 3x2 inch space for addressing in black capital block lettering on a light, plain background to ensure USPS readability. For portrait-oriented postcards, address orientation will adjust to landscape.
-
Upload Your Design
- Regular Postcards: Upload front and back designs. We handle the addressing.
- Personalized Postcards: Upload front and back designs without variable elements or addresses. Also, provide an example postcard showing the completed layout and design elements.
-
Mailing List Preparation
- Regular Postcards: Include a list with names, addresses, zip codes, and states (USA and US territories only).
- Personalized Postcards: Each list row should include personalized messaging and filenames for graphics, such as first name callouts, personalized URLs, and custom graphics.
-
Checkout and Fulfillment
- Order Confirmation and Proofing: After checkout, receive an order confirmation and expect your digital proofs within 1-3 business days.
- Mailing Schedule: Postcards are mailed 3-5 days after proof approval. USPS typically begins delivery within 3 days, covering 90% of the USA within 5 days. Monitor deliveries with our state-by-state mail dashboard.
Mailing List Example (send as .xls .xlsx, or .csv)
Sample list for regular postcards (all postcards are the same except the address)
|
Recipient |
Company |
Address |
City |
State |
Zip code |
|
Mike Clark |
|
1191 Westminster Ave, Apt 3 |
Salt Lake City |
UT |
84108 |
|
|
Fenway Group |
82 Brookline Ave |
Boston |
MA |
‘02215 |
Sample list for variable data ☑ personalized postcards:
|
Recipient |
Company |
Address |
City |
State |
Zip code |
QR code URL for landing page |
First Name |
Personal Message |
Product Image |
Personal Message 2 |
Coupon Image |
|
Mike Clark |
|
1191 Westminster Ave, Apt 3 |
Salt Lake City |
UT |
84108 |
Page.com/mike_clark |
Mike |
We hope you enjoyed our 32 oz Whey Protein Powder |
Whey32.jpg |
Scan the QR code for your free $20 Amazon gift card |
Amazoncard.png |
|
|
Nantucket Nutrition |
82 Brookline Ave |
Boston |
MA |
‘02215 |
Page.com/nantucket |
Friends at Nantucket Nutrition |
Thanks for purchasing new Health Start Kick |
HealthyStart.png |
Scan the QR code for a $15 off coupon on your next order |
Couponcard.png |
Frequently Asked Questions
How do I achieve the best response rate?
To see our most effective postcards with response rates up to 20%, click on "Get Started."
When should I use 4x6 vs. 6x9 postcards?
- 4x6 Postcards are ideal when your message is straightforward, compelling, and your brand is already recognized by the recipient. This size tends to feel more personal and is frequently used in ongoing customer relationships.
- 6x9 Postcards are better suited for introducing your brand or when the message is complex, requiring more space to communicate effectively.
If unsure, start by simplifying your message for a 4x6 postcard. If it still doesn’t fit, consider the larger size. Remember, simplicity and a strong call to action are key.
How can you offer such competitive pricing?
Our streamlined process from design to mailing maximizes efficiency and reduces costs, allowing us to offer lower prices without compromising on the quality of our high-response-rate postcards.
Are postage and variable data costs included in your pricing?
Yes, our prices are all-inclusive, covering variable data setup, list setup fees, USPS setup fees, and postage.
What type of paper and coating do you use?
We use 14pt card stock with a front-side coating (C1S) to ensure durability during mailing while maintaining an uncoated, classic postcard look. Note that some postcards might crease or smudge during mailing.
Where should I leave space for addresses on my postcard?
Please leave a 3x2 inch space clear on the back side for addressing. For portrait-oriented postcards, the address will be printed on the upper left side and rotated to align with USPS’s landscape reading format.
What happens to undelivered postcards?
Undeliverable postcards are discarded by USPS. However, you can monitor undelivered postcards through our custom dashboard provided for each project.
What is the total turnaround time for a postcard campaign?
After receiving your design, we will send digital proofs within 1-3 business days. Postcards are mailed 3-5 days post-approval, with USPS typically beginning delivery within 3 days. Delivery across 90% of the USA usually takes up to 5 days, though longer periods may occur during holidays.
Does Brightlimes assist with design and list management?
Yes, we help optimize your design and clean your mailing list to enhance performance. Our goal is to ensure your postcards make the best possible impact.
Will Brightlimes reuse or sell my data?
Absolutely not. Your data is securely stored and used solely for your postcard projects. You can request the permanent deletion of your data at any time.
Can I purchase a mailing list through Brightlimes?
While purchased lists generally yield lower response rates, we offer access to wholesale-priced lists through reputable brokers. Contact us for more details.
Do you offer mailing services to Canada?
Yes, for orders of at least 500 addresses. Special pricing for 4x6 postcards includes all Canadian postal fees. Please ensure the lower right 1/3 of the back side is clear for postal use.
Can Brightlimes help with landing pages and feedback forms?
Certainly! We can create a custom landing page for feedback related to your postcard campaign and integrate with your shipping provider or 3PL for seamless fulfillment.